It should include basic things like:
Group Dynamics: [ everyone in one group, X number of groups, individual players ]
...things like that.
We're hoping to find a volunteer to work on this. You can look back at older concepts and see which ones took off, which ones didn't get much attention, and see if there could be a reason for it. The idea is to get new GMs to put some thought and effort into their Concepts to make them more appealing.
Would anyone be interested in working on this?